We live in a very fast-paced world. Technology, products, services, and the likes are upgrading each second. It’s essential for business owners to create a niche for their products and services, and to beat the competition. In a saturated market economy, creating digital space and attracting new customers can be extremely challenging. Marketing has reached a peak point where massively budgeted companies are ruling the roost simply because they can pull the majority of clients and customers. Oversized marketing budgets sometimes outweigh the inflow of sales.

The reason for this increase in marketing campaigns and budgets is the steady rise in digital marketing. Most people today operate through their smartphones. With technology at your beck and call, getting people to understand, invest, and use your products and services is not an easy thing.

Video marketing is one such compelling media strategy. Most people love sharing video content over social media, WhatsApp, and Facebook. With the ever-shrinking size of the online world, videos are viewed more than ever. They convey a lot of emotions, knowledge, information, and explainer content in a short span of time.

Companies that do not concentrate on their video marketing are unable to cope with the heavy-handed marketing tactics that their competitors will use to usurp existing customer base. Video marketing and promotional content is a sales and marketing strategy used to attract new customers and preserve older ones.

Let us look at how promotional videos can help your business.

Search engines capture videos:

Search engines always focus on content that keeps readers and viewers engaged. Picture Book Films in London are experts at promotional videos that engage old customers. They also create viral content that attracts new users. Services and products that entice customers get higher standings and rankings on Google than those that do not feature in videos. Videos embedded and linked through sites like YouTube get ranked higher on search engines. Promoting promotional video content about your products and services through social media helps get recognition and brand following.

Videos help people share:

Rather than sharing long bits of written content, people prefer sharing quick videos that help explain products and services. Small adverts, viral videos, quirky ads, and so on get shared via social media at the speed of light. Most mobile users share content as soon as they view it. This behaviour helps a small and medium-sized business to get instant recognition and fame. In today’s day and age, video marketing through the form of how-to videos and explainer content helps attract the majority of people to your website. Sharing videos through social platforms create instant brand recognition and loyalty.

Videos help build trust:

Promotional videos help in creating a visual personality and character for your company. A serious video will bring out the seriousness in your company. However, a quirky video will create the impression that your company is young, youthful, and trending. Once the brand image is created in the minds of viewers, it becomes easier to connect with them on a personal level and build trust.

Most people prefer promotional videos about products and services since it helps them with their decision-making process. Most businesses prefer making informative videos to reach all ages and cultures so that they can build instant trust and faith in the minds of their customers. Promotional videos that break the boundaries of tradition are looked upon in a favourable light.

Videos can be reused:

Most businesses avoid making videos due to the cost associated with them. However, you can easily reuse old video content. A promotional video does not always die out after your marketing campaign. You can cut it into pieces and use bits of it to continue using the content in other aspects of your business. Many companies reuse and recycle old videos in the form of GIFs, small adverts on social media, memes, and so on.

Short bits of the promotional videos can be used for other social marketing campaigns to drive your sales. Bits and pieces of old videos create instant brand recall in the minds of customers and keep them engaged with your brand. Some businesses prefer using a video mascot or animated GIF throughout their campaigns as a way of brand recall.

Videos have a higher Return On Investment (ROIs):

All businesspersons always ask about the Return On Investment or ROI of all marketing campaigns. Promotional video content has a proven track record of generating the highest ROI in comparison to print and written content. Since videos can be a financial burden on the bottom line, the ROI takes care of that by increasing sales through social media platforms and brand recall.

You have to make the best choice when getting yourself inked. Lousy tattoo art can leave you with an unwanted, hated, or despised tattoo. Not loving your tattoo or getting bored of it, or having it removed due to unforeseen circumstances can be an unfortunate thing.

New procedures in tattoo removal are being introduced each day. However, these techniques are a bit painful and expensive, or they may take much time. However, if you want to get it done, you should be aware of the different techniques and precautions you need to take. Read on for the best tattoo removal in Bristol.

Can you get a Tattoo removed?

Yes. Tattoos with black ink are easy to remove. The reason for this is that the technique has to deal with a single layer of the pigment. These days colour tattoos are also easy to remove thanks to the advancement of technology and the equipment that practitioners use.

Several Tattoo removal techniques include:

Laser Technology

For many people, laser tattoo removal technique is a mystery. It is a commonly used and effective way to remove tattoos though it is painful and heavy on the pockets. The laser breaks the pigments down in the tattoo, and tiny bits of the pigment gets disposed by the body over time.

Other techniques use less effective methods, but they harm the skin the most. These procedures may risk the surface with permanent damage. Luckily, the laser machine has been the best-proven method for the same.

Other Tattoo Removal Techniques:

• Wrecking Balm

You can use this balm to fade the hues and colours of the tattoo. The wrecking balm process takes time and patience, but the results are fantastic at the end of it. It would take much time to complete the process, but you will be happy with the end result. If you have the patience and dedication to fade the tattoo away steadily, you should definitely opt for this treatment.

• Plastic Surgery

It is the quickest fix and least expensive method for tattoo removal. It is a bit painful but brings about the desired results. You can go with an entire laser process, or your plastic surgeon can graft another layer of your skin on the botched tattoo area. The plastic surgery method is the quickest way to get rid of old tattoos, but the process involves skin grafting and medical aftercare.

• Salt Scrub

Salt Scrub acts as a saviour. This method involves over-exfoliation. People who enjoy spas, weekly bath scrubs and those who are used to esthetic skin treatments should select this type of tattoo removal method. A salt scrub is usually the last method to get rid of an eyesore on the skin.

Salt scrubs can be used for an extended period to fade away the tattoo. However, be careful while using the scrub such that it does not hurt or permanently damage your skin.

• Saline Tattoo Removal

Saline Tattoo Removal is relatively new. It is excellent for permanent pigmentation on the face. Tattoos on the face like permanent makeup, eyebrow staining, and so on can successfully be removed by saline solutions.

Instead of injecting pigments, a saline solution is poured in the eyebrow area. This solution, without causing any pain, helps remove a layer of the skin. You can repeat the procedure for four to six weeks to get the desired result.

Is Tattoo Removal Dangerous?

If one takes proper care, protection, and precautions to remove the tattoo, tattoo removal is not dangerous. You must be sure about the treatment and its results before you opt for tattoo removal. Only if you are convinced about the safety and effectiveness of the product, should you go for the treatment.

Many people fear laser tattoo removal techniques, but in reality, they are the safest procedures. The laser type used is non-ionizing, which does not cause a risk of cancer or abnormal growth of cells.

Will Tattoo removal scar your skin?

The laser is powerful enough to break down the pigment used in the tattoo ink. However, the light does not harm our dermis or epidermis. The laser pulse keeps the dermis cool such that it will not damage the skin irreparably.

Factors that contribute to the success of tattoo removal

It depends upon the number of factors to determine the level of success that one might experience in the treatment of tattoo removal. It all depends upon the shade, age, ink density, and even the location of the tattoo on the body. These factors determine the treatment that is needed for the best tattoo removal.

Unless you have been living under a rock these past two decades, then you may have realized that the Marvel Cinematic Universe has come to dominate not only the box office but also pop culture in general. It seems being geeky has somehow become the new cool. With Avengers: Endgame just around the corner, now is the perfect time to explore the Earth’s Mightiest Heroes’ adventures beyond the silver screen.

The Avengers is one of the oldest teams around. They have graced comic books for the best part of 55 years, defending the Marvel Universe from all sorts of threats. Presented here are some of theirmost awesome stories. Take note that this list is made up of critically acclaimed runs, as well as classic fan-favourites, made by the best creative minds working in the medium.

The Coming of the Avengers!

Written by the legendary team of Stan Lee and Jack Kirby, this classic tale tells the story of how the Earth’s Mightiest Heroes first came together. This is for those looking for the definitive Avengers origin story.

• The Story: When it comes to plot, this is a pretty straightforward one. In it, we’ll find Loki causing trouble as he frames the Hulk for a crime as part of an elaborate plot to get back on half-brother Thor. Of course, as one might expect, this inevitably leads to Thor teaming up with other Marvel heroes including Ant-Man, The Wasp, and Iron Man.

Serving as a direct inspiration for the first Avengers movie, this trade paperback is most definitely worth it, just don’t expect the same scale as the movie. If nothing else, it serves as a fun trip down comic book history that every Avenger fan must read.

Avengers: Kree/Skrull War

The Avengers: Kree/Skrull War run was written by Roy Thomas with art beautifully done by the team of Sal Buscema, Neal Adams, and John Buscema. In its center features two alien races, the Kree and the Skrulls, and their war for supremacy. A nine-part epic, this story balances the development of a large and diverse cast of characters while juggling wildly imaginative ideas and even greater stakes.

If you are a fan of the MCU movies, particularly Guardians of the Galaxy and Captain Marvel, then you should be familiar with some of the central villains and side characters.

• The Story: The Kree and the Skrulls are alien races, each with their own massive empires, have been at war with each other for the longest time. Now, this war threatens to make its way to Earth. Unsurprisingly, the Earth’s Mightiest Heroes have found themselves at the very center of it.

This comic would be particularly interesting for readers looking to get in deeper with Marvel’s universe. In it, we get to explore some of its deeper corners including the legendary Negative Zone.

The movies have certainly done a lot for Marvel these past few years. Now, be sure to explore the very medium that them the household name they are today.

As you may have probably realized by now, most people have the tendency to hoard stuff they don’t need. Though usually unintentional, most people end up biting more than they can chew with the sheer number of things they buy that end up collecting dust. This often stems from impulsivity, lack of self-control, or a drive to collect things.

That being said, readers would be pleased to know that there is still hope even for the worst of hoarders. Remember, every journey begins with the first step. So, let us be your guide. Be sure to follow the following tips if you wish to effectively declutter your home.

Take it Slow

One of the most common mistakes people make is that they start throwing things out all at once. This is the equivalent of going cold turkey and is hardly ever effective. The last thing you would want to do is to mindlessly go through your home in one swift go and get rid of everything that catches your eye since it will inevitably lead to overwhelming feelings of regret and anxiety.

Rather, you need to get into the groove first. We highly recommend that you divide your home into distinct sections for this job. This way, you should be able to go through it one small space at a time, making the endeavour much more manageable and feasible.

Categorize Your Stuff

It is vital that you categorize your stuff well. The most common trick is to have a box for the stuff you want to keep, one for the stuff you want to throw out, and one for the things you want to sell. This is a crucial step of the process that cannot be taken lightly. You will need to the time to think and carefully weigh your decisions.

As much as possible, you will want to avoid putting things aside “for now” as it will only delay the entire process of decluttering. Of course, if you are having a hard time with this, we recommend that you make use of a limbo box. All the things you put in this box essentially have an additional 6-month lease on your space. If you don’t take it out of the box, or if the box remains unopened during that time, then, you should probably let it go.

Minimize Your Collections

Quantity does not beat quality. This is the golden rule of any collection. Excessive acquisition of similar items does not make you a connoisseur, it makes you a hoarder. That being said, you need to take stock of your collection and determine the pieces which speak to you the most.

The same could be said of family photos and kids’ drawings. While the sentimental value is certainly undeniable, you need to take the time and choose which one of them are most valuable to you and your family. This way, you get to keep the most special pieces.

Hoarding has become a real problem for some people in recent years. Hopefully, these decluttering tips would prove useful for you.

In recent years, people have started to take the process of brewing coffee more seriously. This is attested to by the influx of new brewing innovations. Now, you can make yourself a cup of coffee that a trained barista would be proud of. Needless to say, there has never been a better time to study the art of coffee brewing.

By investing in the right tools, you should be able to start your day with the right kind of kick. Of course, the world of brewing can be a bit jarring for beginners who simply don’t know where to start. Luckily, we are here to make things simple for you. Presented below are some tips to get you started down your own caffeine journey.

Brewing Equipment

Before anything else, readers need to understand that there are actually two main brewing methods to choose from. Namely, these are known as the Immersion Brew and the Pour-Over Brew. Of course, it is worth mentioning that, if you are new to manual brewing, then you should start with the former before moving on to the latter as you get the hang of how these things work.

If you are looking for an accessible immersion brewer, then the French Press should be your starting point. Widely considered to be the ‘gateway’ coffee brewer, the French Press is incredibly cheap and versatile. Moreover, it is incredibly easy to use. In four minutes’ time, you’d be able to enjoy a full-bodied cup of coffee. The AeroPress and the Clever Dripper come as honourable mentions in this category because of their accessibility and the sheer quality of their coffee.

Once you have become confident enough with your immersion brewer, we recommend that you explore the Pour-Over method. This method is known to produce a clean and sweet cup of coffee. That being said, we recommend that you explore the options available to you. The Chemex, The V60, and the Kalita Wave dominate this particular category as they are among the most popular pour-over brewers on the market today. Just remember that you will also need a gooseneck kettle for this process since even water distribution is a must.

Miscellaneous Requirements

There is more to making a good cup of coffee than just the brewer. As mentioned earlier, it is an entire process that must be handled with great precision and care. Listed below are some of the things you need to get a hold of.

• Grinder – You will need to acquire a grinder that can give you a consistent and even grind. This is vital if you wish to produce a great-tasting cup. Keep in mind that an inconsistent grind makes for bitter-tasting coffee. Porlex and the Handground are extremely popular options. While the Baratza Encore is a great high-end option for those willing to spend more money on their coffee experience.
• Filter –You have a number of options here ranging from white and brown paper filters to reusable stainless steel filters.

Brewing a quality cup of coffee has never been easier. So, invest in the right kind of equipment and enjoy!

The heat is most definitely on! As the temperature continues to climb, you will be compelled to find the most effective ways to cool down. Of course, as anyone would tell you, your fashion choices will surely help a lot. With that in mind, present here a couple of great fashion tips to help you stay cool while looking the part.

• Choose Your Shorts – Choosing shorts instead of pants make a lot of sense in the summer heat. However, it is worth mentioning that your choice to cool down should not go against the style rulebook. That being said, it is crucial that you go with a pair not only fits well but also flatters your figure.
• Make the Shift to Sandals – Finding a new pair of sandals should be your priority these hot summer months. With the heat and humidity that comes with the season, you should do yourself a favour and put together a breathable ensemble, with a pretty pair of sandals to go along with them.

With the hot summer months fast approaching, be sure to ready your cool clothes!

The summer season is inching ever closer as attested to by the onslaught of great movies hitting the theatres. Of course, as much as we are looking forward to the summer blockbusters, we are doubly excited for the potential fashion opportunities that await us. With that in mind, here are a few summer fashion tips to help you beat the heat.

• Choose Natural Fibers – Fabric plays a crucial role in fashion, in more ways than one. Of course, during the hotter months, breathability becomes a central issue that needs to be taken into consideration. That being said, we highly recommend that you go with the lighter fabrics such as cotton, rayon and linen.
• Embrace the White Sneakers – If there was ever a season to wear clean white sneaks, then summer is most certainly it. The clean and vibrant white can serve as one of the main focal points of any ensemble. Moreover, they canbe perfectly paired with almost anything including sundresses and skirts, making even the most basic jeans look cute, cool, and comfy.

The possibilities are endless so be sure to explore the many options available to you.